Monday, August 25, 2014

Ikea Through the Ages

 More than you ever wanted to know about... 

IKEA
 Ingvar Kamprad (founder) Elmtaryd (farm where he grew up) Agunnaryd 
(his hometown)

IKEA has been an innovative business in design and efficiency from the very beginning.  Following is a snapshot of this company's incredible history (Dan and I became even bigger fans after our trip to IKEA's hometown!)

IKEA by numbers -
  • uses 1% of the world's wood supply, only Home Depot and Lowe's use more
  • Roughly 332 giant stores in 41 countries
  • employs 150,000 people
  • 690 million visitors in 2012 (more than double the USA population)
  • Due to increased efficiency. IKEA has lowered it's prices by an average of 2% each year since 2000
  • $2 billion annually in food sales
  • 150 million meatballs sold annually
  • One BILLY bookshelf sold every 10 seconds
  • 85% of IKEA's products are in all stores world wide
  • 60 million hinges used annually
  • There are more copies of the IKEA catalog than copies of the Bible
IKEA Timeline -
  • 1943 - 17 year old Ingvar Kamprad buys bulk items in Stockholm, sells them at a discount (ball point pens, cigarette lighters, nylons, etc.)
    original IKEA logo
  • 1948 - furniture added to IKEA's offerings
  • 1951 - first catalog
  • 1953 - first furniture showroom opened in Älmhult
    IKEA Business Idea - We shall offer a wide range of well-designed functional home furnishing products at prices so low that as many people as possible will be able to afford them.
  • 1956 - flat pack/self assembly concept created (easier to transport), IKEA starts to design its own furniture 
1956 - the Lovet table is the first flat-packed piece of IKEA furniture, reintroduced two years ago
  • 1960 - first IKEA restaurant opened after Mr. Kamprad noticed people would shop but leave without buying anything because they were hungry, good call! 
  • 1965 - long lines because warehouse employees could not fill customer orders fast enough so the self-serve furniture warehouse is introduced in order to supply items to customers more quickly - immediate success!
  • 1973 - first IKEA store opens outside Scandinavia in Switzerland
    1970's IKEA logo - played off the Swedish elk/moose and viking heritage
    1970's IKEA logos - Bullwinkle anyone?!
  • 1985 - first USA IKEA opens in Philadelphia
  • 1994 - aired the first major national TV ad to portray a gay relationship
  • 1997 - childrens IKEA products introduced
  • 2010 - IKEA Tillsammans (Through the Ages) opens
    1950's IKEA furniture
    IKEA - 1960 MANHATTAN cocktail cabinet
    1960's IKEA - in stores currently as a powder coated metal outdoor chair
    1964 IKEA chair
    1967 - design brought back and currently in stores
    1960's IKEA furniture
    late 1960's IKEA
    1970's IKEA
    1970's IKEA
    1980's IKEA
    1980's IKEA
    1990's IKEA
    2000's IKEA
    2000's IKEA
    Miscellaneous IKEA trivia -
    • Because Mr. Kamprad is dyslexic he thought it was easier to keep track of products with names rather than numbers - beds - Norwegian places names, sofas - Swedish towns, kitchen tables - Finnish names, chairs - male first names, rugs - Danish locations, etc.
    • IKEA is building its own town near London - shops, schools, theaters, hotel and flat pack housing for 6,000 people
    • IKEA is owned by a non-profit foundation founded by Mr. Kamprad in 1982 making it, technically, a charity, which means none of it's profits are taxed.... hmm. For a more extensive/complicated (and not so flattering explanation) of IKEA's corporate arrangement check out this Mental Floss article

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