Monday, August 25, 2014

Ikea Through the Ages

 More than you ever wanted to know about... 

IKEA = 
 Ingvar Kamprad (founder) Elmtaryd (farm where he grew up) Agunnaryd 
(his hometown)

IKEA has been an innovative business in design and efficiency from the very beginning.  Following is a snapshot of this company's incredible history (Dan and I became even bigger fans after our trip to IKEA's hometown!)

IKEA by numbers -
  • uses 1% of the world's wood supply, only Home Depot and Lowe's use more
  • Roughly 332 giant stores in 41 countries
  • employs 150,000 people
  • 690 million visitors in 2012 (more than double the USA population)
  • Due to increased efficiency. IKEA has lowered it's prices by an average of 2% each year since 2000
  • $2 billion annually in food sales
  • 150 million meatballs sold annually
  • One BILLY bookshelf sold every 10 seconds
  • 85% of IKEA's products are in all stores world wide
  • 60 million hinges used annually
  • There are more copies of the IKEA catalog than copies of the Bible
IKEA Timeline -
  • 1943 - 17 year old Ingvar Kamprad buys bulk items in Stockholm, sells them at a discount (ball point pens, cigarette lighters, nylons, etc.)
    original IKEA logo
  • 1948 - furniture added to IKEA's offerings
  • 1951 - first catalog
  • 1953 - first furniture showroom opened in Älmhult
    IKEA Business Idea - We shall offer a wide range of well-designed functional home furnishing products at prices so low that as many people as possible will be able to afford them.
  • 1956 - flat pack/self assembly concept created (easier to transport), IKEA starts to design its own furniture 
1956 - the Lovet table is the first flat-packed piece of IKEA furniture, reintroduced two years ago
  • 1960 - first IKEA restaurant opened after Mr. Kamprad noticed people would shop but leave without buying anything because they were hungry, good call! 
  • 1965 - long lines because warehouse employees could not fill customer orders fast enough so the self-serve furniture warehouse is introduced in order to supply items to customers more quickly - immediate success!
  • 1973 - first IKEA store opens outside Scandinavia in Switzerland
    1970's IKEA logo - played off the Swedish elk/moose and viking heritage
    1970's IKEA logos - Bullwinkle anyone?!
  • 1985 - first USA IKEA opens in Philadelphia
  • 1994 - aired the first major national TV ad to portray a gay relationship
  • 1997 - childrens IKEA products introduced
  • 2010 - IKEA Tillsammans (Through the Ages) opens
    1950's IKEA furniture
    IKEA - 1960 MANHATTAN cocktail cabinet
    1960's IKEA - in stores currently as a powder coated metal outdoor chair
    1964 IKEA chair
    1967 - design brought back and currently in stores
    1960's IKEA furniture
    late 1960's IKEA
    1970's IKEA
    1970's IKEA
    1980's IKEA
    1980's IKEA
    1990's IKEA
    2000's IKEA
    2000's IKEA
    Miscellaneous IKEA trivia -
    • Because Mr. Kamprad is dyslexic he thought it was easier to keep track of products with names rather than numbers - beds - Norwegian places names, sofas - Swedish towns, kitchen tables - Finnish names, chairs - male first names, rugs - Danish locations, etc.
    • IKEA is building its own town near London - shops, schools, theaters, hotel and flat pack housing for 6,000 people
    • IKEA is owned by a non-profit foundation founded by Mr. Kamprad in 1982 making it, technically, a charity, which means none of it's profits are taxed.... hmm. For a more extensive/complicated (and not so flattering explanation) of IKEA's corporate arrangement check out this Mental Floss article. 

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